Media convergence is a theory in communications where every mass medium eventually merges to the point where they become one medium due to the advent. Many of the entertainment examples, for instance, have to do with video, virtual reality and the internet connecting and providing an altogether new experience. It brings together the three cscomputing, communication, and contentand is a direct consequence of the digitization of media content and the popularization of the internet. The convergence of conventional media and new technology in the cases of the new york times and national broadcasting company nbc.
Merging the new and the old ways of receiving media is only going to get better and faster. Pdf media convergence as evolutionary process researchgate. The term digital convergence means the ability to view the same multimedia content from different types devices. Growth in the information and technology ict sector has exploded over the past 20 years. Mar 01, 2012 convergence is the future of marketing. Littlejohn and foss define mass communication as the process whereby media organizations produce and transmit messages to large publics and the process by which those messages are sought, used, understood, and influenced by audience 333. In 1960, presidential candidates richard nixon and john f. The coexistence of print media, broadcast media radio and television, the internet, mobile phones, as well as others, allowing media content to. An open letter to managers leading distributed teams. Media convergence describes the collaboration between, or fusion of, at least two types of media in mutually beneficial projects.
As stated by dwyer, media convergence is the process whereby new technologies are accommodated by existing media and communication industries and cultures. It raises new possibilities and new and not so new questions for media audiences. There are examples of media convergence in everyday life throughout, including iptv, voip and broadband networks. Digital convergence refers to the convergence of four industries into one conglomerate, ittce information technologies, telecommunication, consumer electronics, and entertainment. Media convergence refers to the merging of previously distinct media technologies and platforms through digitization and computer networking. Apr 26, 2011 if you look to a number of definitions, nearly all define media convergence as the integration of computing power primarily the internet, communications and content. In technological convergence, a cardinal example to convey the concept is that telephones, television, and.
Media convergence meaning in the cambridge english dictionary. Media convergence is different media sources joining together and becoming one. Some examples of convergence theory include russia and vietnam, formerly purely communist countries that have eased away from strict communist doctrines as the economies in other countries, such as the united states, have burgeoned. We can use convergence to describe things that are in the process of coming together, like the slow convergence of your opinions with those of your mother. Convergence theory definition, discussion and examples. Convergence definition is the act of converging and especially moving toward union or uniformity.
Network convergence is the efficient coexistence of telephone, video and data communication within a single network. Ppt digital convergence powerpoint presentation free. Chapter two media globalization summary in this chapter you will discover. Modern media comes in many different formats, including print media books, magazines, newspapers, television, movies, video games, music, cell phones, various kinds of software, and the internet. Convergence definition of convergence by merriamwebster. Some people listened to the debate on the radio, while others watched it on. Unlock the term media convergence using the following definitions.
Deonna langford websites and applications that enable users to create and share content or to participate in social networking. Have you ever watched tv, surfed the internet, and texted a friend at the same time. Network convergence is also called media convergence. However, innovations are one of the reasons of new corporate convergences109. Media convergence transforms established industries, services. Media convergence have become a vital element of life for many people. It has come about because of the convergence of old and new media technologies as well as the convergence of old and new media organizations to form immensely powerful transnational media conglomerates. Sep 12, 2019 media convergence question on quora what is it. As opposed to forms of new media like virtual reality, social media is commonplace. Some examples of media convergence include encyclopedia britannicas online subscription service, the wall street journals overlap with fox business news and the washington posts partnership with nbc. Media convergence brings together computing, communications, and content.
Soderlund, colette brin, lydia miljan, and kai hildebrandt, cross media ownership and democratic practice in canada 2012. Media convergence is also a business strategy whereby communications companies integrate their ownership of different media properties. Media technological convergence is the tendency that as technology changes, different technological system sometimes evolve toward performing similar tasks. Media convergence is the joining, or converging, of distinct technologies into one. Media convergence definition in the cambridge english.
Media globalization is characterized by convergence. Media convergence issues in cultural and media studies. Dynamic market and technology developments have led to a phenomenon known as convergence, defined in this volume as the erosion of boundaries between previously. For communication scholars, convergence is a fairly elastic term that has come to mean different things depending on time, application, and context. In order to draw relationship between media convergence and advertising, it is important to have a strong understanding of the concept of media convergence. Facebook people use facebook to communicate and talk to friends and family. For example, you now have the ability to watch television or movies on your smartphones. Due to this blurry distinction, it is important to define conventional media and new media in explicit terms. Defining mass communication introduction to communication. Certainly, there is no single and unanimously accepted definition of the. Feb 01, 2010 this informative resource is key reading for media studies students, researchers, and anyone with an interest in media industries, policy and regulation. Media convergence essay sample sample essays online. The britannica encyclopedia defines media convergence as a phenomenon involving the interlocking of computing and information.
Defining media convergence the flow of content across multiple. Winner of the standing ovation award for best powerpoint templates from presentations magazine. This is identified in this chapter as the core piece and meaning of convergence. Media convergence communication oxford bibliographies. Newspapers and magazines print versions have seen major declines in readership and circulation since the mass adoption of the internet and the expectation of many web readers that content be free.
Dynamic market and technology developments have led to a phenomenon known as convergence, defined in this volume as the erosion of boundaries between previously separate ict services, networks, and business practices. But the huge wave of publications, conferences and discussions about media convergence began just after the publication of henry jenkins book convergence. The most extreme example of technological convergence would be one. Corporate convergence is an impulse for media convergence, technological innovation and content supply. Pdf media convergence concepts katarzyna kopeckapiech. Convergence in information and communication technology. The convergence of conventional media and new technology. Since the rise of the internet, and the consolidation of many media companies, commercial. View teaching guide teach together community for shs. Methodologies for the study of media convergence 117. Here are some key passages from the book s introduction. Convergence comes from the prefix con, meaning together, and the verb verge, which means to turn toward.
After defining convergence, the above example of miss kirby reveals three important. Mar 16, 2016 t he journalism industry is always changing. Many of the previous examples of convergence mentioned have come about because of technology convergence. One major example of media convergence has involved the newspaper and magazine industry, and to some extent book publishing. Its a natural result of the media convergence weve seen happening for decades. Comparison test suppose 0 an bn for n k for some k. Dec 22, 2011 media convergence is different media sources joining together and becoming one. Media convergence is often defined as the coming together of all forms of mediated. Rajeev ghode need of media convergence technologically rich.
If you look to a number of definitions, nearly all define media convergence as the integration of computing power primarily the internet, communications and content. Blending companies to create new types of industries. We can start our discussion of media by defining and describing different kinds of media that children are using today. The media convergence blog project our published works. So we can define new media as a media which works not only for technological, social or cultural development but also for sustainable environmental development. Media convergence approaches and experiences aftermath of the media convergence konwergencja mediow medienkonvergenz conference, jesuit university ignatianum, cracow, poland, 1718 march 2011 edited by renata szczepaniak. Theyll give your presentations a professional, memorable appearance the kind of sophisticated look that todays audiences expect. In a nut shell analysis we can define new media as a new technological advancement not only. In the world of finance and trading, convergence and divergence are terms used to describe the. Technological convergence is a theory which refers to the tendency for technologies that were originally unrelated to become more closely integrated and even unified as they develop and advance. Technological convergence is a theory which refers to the tendency for technologies that were. The coexistence of print media, broadcast media radio and television, the internet, mobile phones, as well as others, allowing media content to flow across various platforms. In week 7, each pair makes a presentation sharing what they researched, what.
Social media centers on creating, sharing and exchanging information, ideas and content in online networks and communities. This definition explains the increasing integration of information technology it with operational technology ot. May 17, 2019 edwin baker, media concentration and democracy. The use of multiple communication modes on a single network offers convenience and flexibility that are not possible with separate infrastructures. Highly interactive, social media is a form of new media that relies heavily on the participation of users to provide value.
A development communication perspective archan mitra student p g diploma in mass communication session. The impacts of major traditional media players moving into the. Media convergence english dictionary, translations. Sep 30, 2019 some examples of convergence theory include russia and vietnam, formerly purely communist countries that have eased away from strict communist doctrines as the economies in other countries, such as the united states, have burgeoned. History, concept and perspectives of media convergence. Grant and wilkinson, 2009 the combination of new media and old media within a single piece of media work the coming together of different media productstechnology. Graham meikle and sherman young, media convergence.
Media convergence issues in cultural and media studies paperback. Teaching climate change in this increasingly challenging time. With media convergence, tim dwyer has given us a bold restatement of the political economy approach for a 21st century media environment where traditional industry silos are collapsing, and where media users are increasingly engaged with the production and distribution of media and not simply its consumption. With the new world of the internet comes a new form of journalism. Worlds best powerpoint templates crystalgraphics offers more powerpoint templates than anyone else in the world, with over 4 million to choose from. Convergence generally means coming together, while divergence generally means moving apart. The concept is roughly analogous to convergent evolution in biological systems, such that for example the ancestors of whales became progressively more like fish in outward form and function, despite. It takes completely separate ideas and smashes them together, so that were left with one big idea. Technological convergence refers to fact that digitalisation has led to the merging of different types of info text, photographs,video film, email into a digital communication device such as smart tele, laptops, tablets digitalisation now allows info to be delivered immediately across a range of media platforms which were once separate and unconnected technologies.
This is a big one, and one weve covered a bit already. With the development of technology in different platforms and operations such as television, internet and mobile communication, audiences have had both a bigger choice of media and a life which media technologies has made easier. Media convergence presentation linkedin slideshare. Technological convergence is the merging of technologies that allows us to access previously inaccessible technologies on one device. Media convergence in regards to businesses is define as companies across the business spectrum from media to telecommunications to technology who have merged or formed strategic alliances in order to develop new business models that can profit from the growing consumer expectation for on demand content.
For example if you wanted to read a newspaper you didnt have to buy a printed newspaper you could read it on your smart phone. Mcquail states that mass communication is, only one of the processes of communication operating at the societywide level, readily identified by. Convergence is exciting and is the new and up coming trend in journalism. Jun 25, 2019 convergence generally means coming together, while divergence generally means moving apart. Media convergence, phenomenon involving the interconnection of information and communications technologies, computer networks, and media content.
As stated by dwyer, media convergence is the process whereby new technologies are accommodated by. We discuss how the internet of things iot is leading to the convergence and the importance of security for devices that are traditionally not networked and connected. I shall first define some basic terms and concepts and then discuss a number of. This has drastically change the way we consume media, people now think and behave differently because of this change. Key chapters explore the development of the internet, the rise of social media and the new opportunities for audiences to create, collaborate upon and share their own media. There are a number of driving forces that focus public attention on the issue, including the digitalization of media and information technology, worldwide deregulation trends, changes in technology most notably the internet, merger. The editors of the encyclopedia britannica, 20 what is meant by the term media convergence with regard to business, and how has it affected everyday life. I launched this site in june in anticipation of the release of my new book, convergence culture.
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